Unlike most of the other operators, Oi started a campaign selling unlocked phones and focus their marketing increasingly on their services.
What intrigued me the most was a commercial clip that they filmed, and the signature they have come up with.
"We want you to stay at Oi because you like it, not because you can't leave. Freedom like this, only at Oi.
Pretty creative stuff, just like their strategy.
You can watch Oi's commercial clip yourself.
What is your thought on operator selling unlocked phone? Do you think this will happen in your country too? Share with us why do you think this would / wouldn't happen.